Karla Morales-Lee Hunter & Farmer

Karla is an expert and an industry leader on the best ways to win new business from prospective and current clients. She is a co-founder of The Art of New Business and The UK Agency Awards. Karla’s consultancy, Hunter & Farmer, works with agencies of all disciplines, including advertising, design, digital and marketing communications.

Having worked exclusively in the field of agency new business for over 10 years (including as a new business director for two D&AD presidents), Karla has developed a unique 8-week strategic process for the winning of new business. This approach, built on first-hand experience of how the art of winning new business is principally the art of brand- building, is highly effective – and really works.

Karla is a qualified marketer with a degree in marketing and a CIM in digital marketing. Described as "an entrepreneurial new business person" by Campaign magazine, she has spoken on the topic of new business at D&AD Judging Week, for the Soho House Group, The Hospital Club and at the Worldwide Partners Annual Conference.


“Karla is so good, I had proposals coming out of my ears.” Afroditi Krassa, founder, AfroditiKrassa
“Karla is an unusual business development soul: an agitator but a thoughtful one, an enthusiast but a critical one, a tactician but a strategist too. Whether it's a point of view or a plan you need, do ask her. ” Laurence Green, co-founder, 101 London
“We wanted to grow our business faster but were unsure where to focus our best efforts. In just two intensive sessions Karla asked us tough questions, checked our responses against what our customers thought, shook us up and focussed us with clear suggestions and direction. Hours after our second session was over, we had a business development and marketing plan in place and were getting it done.” Paul Smith, Director at The Amber Group

Please get in touch for a chat: Karla at Hunter and Farmer.com