At The Art of New Business our focus is on finding new ways of winning new business, and giving support and advice to business developers. We run events in London, Manchester and Bournemouth for new business executives, managers and directors working in the creative sector. For each event we select speakers and panelists who can inspire our network to think differently about what they do and how to do it.
Our events are held in great venues, and we supply light snacks and a cash bar so our guests can enjoy the evening without a rumbling tummy or dry mouth.
April 28th, 2014
6.30pm – 10.00pm
Only 80 tickets available!
Karmarama, 20 Farringdon Road, London, EC1M 3HE
Tickets £65 + VAT
NEW NETWORKING CONCEPT!
The role of winning new business can be high-pressured and lonely. Adding to our normal line-up of amazing speakers and panelists, we’ve decided to introduce a new concept to the networking part of our evenings.
Our aim is to help you meet your peers, people who can empathise with your challenges, as well as to put you in contact with senior business developers who can offer guidance from a different perspective. More details below.
6.30 – 7.10pm: Networking, drinks and nibbles
7.10 – 7.15pm: Welcome from Karla Morales-Lee, co-founder of The Art of New Business
7.15 – 7.45pm: Richard Robinson, Managing Partner at Oystercatchers, ‘What Clients REALLY Want’
7.45 – 8.15pm: Natalie Mead, Managing Partner – New Business and Marketing at OMD UK, ‘How to win a pitch using NLP techniques’
8.15 – 9.00pm: Panel discussion: your chance to ask a panel of experts questions on what works and what doesn’t when it comes to winning new business. In addition to our speakers, panelists at this event will include Neil Costello, Head of Marketing at Aviva, Patrick Jubb, Global marketing director at Jaguar Land Rover and Mark Clark, Partner at new business consultancy JFDI.
9.00 – 10.00pm: Networking
Richard Robinson, Managing Partner at Oystercatchers
What do Clients really want from an agency?
Strategic leadership, creative excellence and operational discipline are usually top of the list, but in an increasingly complex agency landscape is this enough? How much time & energy should you put into understanding your client and your client’s business and is this really relevant in winning or retaining a piece of business in the face of shrinking margins and higher expectations?
Richard is managing partner of Oystercatchers, the industry-leading management consultants specialising in high performance partnerships between brands and their agencies.
Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading adult and family marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency’s P&G business in EMEA whilst leading Publicis Groupe’s African expansion in parallel. In addition Richard has worked for Carlson Marketing Group, and gained extensive brand experience including Scottish Courage, Scottish & Newcastle Retail, PepsiCo, Britvic Soft Drinks, Diageo, Pernod Ricard, Hotpoint and Orange.
Away from work Richard is the resident brand expert for Channel 5 News, a director and trustee of The Ideas Foundation and a regular commentator in the media. Richard is a chartered marketer, fellow of both The Royal Society of Arts and The Royal Geographical Society, a business leader of The Marketing Society and has previously been a board member of both the European Association of Communication Agencies and the International Agencies Council.
When time allows Richard is a remarkably slow marathon runner (London, Edinburgh and Tresco) and in 2012 created the highly-acclaimed Mount Everest expedition to fulfil ‘The Olympic Games Pledge’ for Great Britain as part of the London 2012 Olympics.
Natalie Mead – Managing Partner – New Business and Marketing OMD UK
How to win a pitch using NLP techniques
Agencies know how to engage with their clients logically in a pitch, but how many of them really understand how to engage their clients emotionally as well? Using three magic letters – NLP – Natalie will help you explore how to create an emotional advantage at pitch critical times.
An agency’s brand is its voice. Natalie leads and develops both the new business and marketing functions of OMD UK, overseeing the ways in which the agency communicates its brand, products and services to clients, media partners and the wider industry.
Natalie’s experience spans both client and agency side, specialising in the technology sector. Having worked at MSN, Microsoft, Propertyfinder.com and Electronic Arts, Natalie has spent considerable time working with industry-leading brands in a constantly evolving marketplace. Her previous agency roles at i-level, Carat and Manning Gottlieb OMD have all contributed to Natalie’s expertise in the new business and marketing sphere, and she brings this vital experience to the OMD UK team.
As a qualified NLP practitioner, cognitive hypnotherapist and coach Natalie is passionate about using these skills to ensure people realise and release their true and full potential both personally and professionally.
When you arrive out our event you will be given a name badge and a sticker. That sticker will be one of four colours.
Yellow – executive level
Blue – manager level
Green – director level
Red – group/board-level
During 6.30 – 7.00pm and 9.00 – 10.00pm we encourage you to do three things;
1. Find someone with the same colour sticker as you and discuss the following topic,
“My biggest challenge in my current role is….”
2. Find someone with a colour sticker working at a level above you and ask the following topic,
“Based on your experience, what piece of advice would you give someone working at my level?”
3. Let us in on the conversation and win a free pass to our 2014 evening events in London.
In the room will be a big broken heart with ‘love’ written on one side and ‘hate’ on the other. Pick up a card and write a thought from your conversation and attach it to one of the sides depending on whether or not the insight on the new business role & process was positive or negative.
We’ll be putting the cards in a hat and giving a free pass to our 2014 London events to whoever we pull out, so don’t forget to write your name on the note!